Tesco Plc has extended its Roast in a Bag range with a new Roast Beef Joint packed in FFP’s award winning Estercook High Temperature packaging. Working closely with international retail meat-packaging specialist Hilton Food Group, FFP produced the high quality, food-safe and fully compliant ovenable packaging within a short project timescale.
Estercook Ovenable packaging has allowed Tesco to successfully extend their already popular Roast in the Bag range. Key benefits of the pack include reducing the consumer need to handle raw meat and increasing the convenience of cooking. Additionally the triple laminate of the pack allows for a long shelf life, keeping the beef product fresh for more than four days.
In just a few weeks, the Beef Roasting Joint Roast in a Bag packaging had to undergo a range of tests to ensure it was fully complaint with the Food Contact Framework Regulations; production, machine and line trials had to be conducted, and thousands of kilograms of ovenable film produced, printed, laminated, cured and slit.
With over half a century of experience in high temperature packaging and working in partnership with the UK’s top retailers and brand owners, FFP was able to achieve the product launch within a very short timescale, including a last minute increase in the packaging order before the official product launch. The new Tesco Beef Roasting Joint in the Bag has proven to be a hit with consumers, exceeding the retailer’s predicted sales just weeks after the product launch.
The project has been a huge success and Julian Marks, Product Development Manager at Hilton Food Group Plc, said, ‘Although the project’s timescale has been somewhat challenging, FFP has taken on the task head on and managed it brilliantly every step of the way’.