FFP Packaging Solutions

News: New Crispbakes for Marks and Spencer

FFP Packaging Solutions of Northampton have produced new printed laminate flexible packaging for Marks and Spencer’s fishcakes and crispbakes ranges, consisting of twelve product lines across the two complementary product groups. Marks and Spencer went for a consistent look and feel, with a deep black offset by a different colour cue in the body of the pack and on the end seals. That allows easy differentiation of the packs on the part of the customer and provides an interesting and varied shelf display while maintaining the coherence of identity needed to establish the range as an entity.

FFP Packaging Solutions of Northampton have produced new printed laminate flexible packaging for Marks and Spencer’s fishcakes and crispbakes ranges, consisting of twelve product lines across the two complementary product groups. Marks and Spencer went for a consistent look and feel, with a deep black offset by a different colour cue in the body of the pack and on the end seals. That allows easy differentiation of the packs on the part of the customer and provides an interesting and varied shelf display while maintaining the coherence of identity needed to establish the range as an entity.

From a packaging printer’s perspective, the design’s challenges were to bring out the photographic detail of a visually homogenous range of products within the attractive main body image to give the customer the opportunity to easily identify product variation, without compromising the depth and vibrancy of the black body and coloured seal ends that provides the range with its identity. An added complication was the choice of a jagged edged font in the titling and body styles, which presented FFP with the challenge of printing with enough density to provide a vibrant solid colour without ‘filling-in’ the edges of the type when printed at the normal printing speed of several hundred metres per minute.

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