Esterseal is a resealable PET lidding film that has been designed to be used with a PET tray to produce a resealable mono material pack that can be collected in its entirety through the existing waste collection system. The Esterseal lidding film is not detached from the tray, allowing the consumer to put the entire pack into their pots, tubs and trays kerbside waste stream and giving it the classification of ‘Recycle’ by OPRL. This solution eliminates the need for lidding film to be sent to landfill, whilst offering increased consumer convenience.
Asda’s own brand of blueberries were identified as the first product to move to this new technology and a number of trials took place to ensure the lidding film solution would function correctly with IPL’s blueberry punnets. The trials were extremely valuable and both parties committed fully to the project in order to launch a pack that could be recycled in its entirety.
Lee Harding, specialist packaging buyer at IPL commented:
The blueberry punnets with Esterseal lidding film were launched in Asda stores and as well as diverting huge volumes of plastic from landfill, they provide a wide range of benefits to the consumer such as:
- Ease of recycling as the entire pack can be collected at kerbside
- Resealable multiple times to aid portion control and maintain produce freshness
- Ease of Storage as the pack stays intact and can be easily stacked.
Esterseal is the latest sustainable innovation from FFP and reflects their commitment to develop materials and pack formats that can help to reduce any negative impact on the environment.