Our Approach

From Concept to Launch

We have been working with brands and retailers for over 55 years putting products on shelves in high quality, vibrant and functional packaging.

We are well aware of the pressures involved in bringing a product to launch and the deadlines and challenges you can face along the journey. This is why we have developed a process we call ‘Launch Control’. We will work with you to develop a critical path, defining measurable objectives, timescales and milestones to ensure we meet all of your key deliverables for a successful and efficient product launch.

Launch Control Process

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Define Objectives

The backbone to any successful product launch is understanding and defining what you would like to achieve from your packaging from a product, marketing and commercial perspective.

Propose Solutions

Our business development, originations and technical teams will work closely with you to propose solutions that will fulfil your requirements. We will also work with you to develop new innovative solutions where required.

Timescales / Critical Path

We will work closely to define measureable objectives, identify project timescales and set key milestones. We will use this information to develop a critical path that will bring your product successfully to launch on time.

Proof of Concept

Your packaging concept undergoes robust testing to ensure it meets all of the defined requirements.

Production Trials

Before we send your product into production, we will always run a trial on your packing lines to ensure the material will run efficiently. These trials are attended by a member of our technical team, who with their vast knowledge and expertise will offer their support and valuable insights.

Confirm Specification

We leave nothing to chance, so following a production trial we will confirm the final product specification to ensure everything is correct and signed off by all parties prior to moving into full production.

Production

Your packaging is brought to life! All of the packaging we produce is manufactured in-house at our Northamptonshire based facility. Following recent investments in our pouch making, lamination and reseal capabilities we are proud to offer our customers a state-of-the-art manufacturing process which is overseen by a world class team of production and technical experts in flexible packaging.

Delivery

Our customer service and logistics team will liaise with you to deliver your completed packaging as per your requirements. We also offer stock holding agreements, please enquire for further information.

Optimisation Audit

As part of our ongoing commitment, we offer a completely free of charge ‘Optimistion Audit’ to ensure that you are getting the best from your film and to identify any potential opportunities to increase efficiency and potentially reduce costs.One of our technical experts will visit your site and conduct an onsite survey that checks every aspect of your usage.

Building Partnerships

We don’t forget about you once your product has launched. We pride ourselves on building long lasting and robust business partnerships, offering support and technical expertise when you need it. Your dedicated account manager will organise regular reviews which is an opportunity to not only keep in touch, but also to discuss your account and look for any possible improvements that can be made. We will also use this opportunity to bring to light any new innovations that we are developing that may be relevant to your products and business.