Flexible packaging solutions for pet foods and treats
With an estimated 12 million (44%) of households in the UK owning a pet, it’s probably no surprise we are a nation of pet lovers and the Pet food market is worth close to £3billion. Trends have also changed over time.
Whereas previously, we were more content to select our pet’s food based on brand recognition, we are now looking to feed our four-legged friends food that emulates human food with emphasis on ‘free-from’, ‘premium’ and ‘natural’ ingredients.
Over the past decade the trend to feed pets raw meat products has also grown in popularity, where consumers can purchase frozen meat that can then be defrosted prior to serving. Unsurprisingly the trend towards humanised and premium products has also passed over to pet treats, where owners are looking for healthy and ‘cleaner eating’ snacks for their pets.
Flexible packaging in this sector has also evolved in order to keep up with market desires. Packaging is no longer mainly a means to protect a product through the supply chain and merchandise it on shelf, but is now a weapon in a battle for shelf space and appeal. Packaging needs to reflect the product within and connect with the consumer. So whether it is HD print with a tactile lacquer for gourmet treats or a paper effect pack to illustrate natural ingredients, packaging is playing a vital role in elevating brand image, driving sales and connecting with the consumer.
A wide range of packaging formats can be seen in pet food aisles. From wet pet food to complete meals and treats and in more recent times a growing trend towards frozen foods, packaging needs to be functional and tailored to the specific needs of the product.
With state-of-the-art in-house manufacturing capabilities and a technical team with decades of experience and expertise, we are extremely well positioned to support brands in developing and producing flexible packaging for their pet food and treats. Our solutions include:
- Stand-up pouches
- Pre-made bags
- Resealable packaging
- Flow wrap
- Cold seal
- Lidding film
With pet owners looking for options that reflect their environmental values and preferences, finding sustainable packaging solutions is at the top of many manufacturers to do lists. FFP have developed 100% recyclable solutions that lend themselves perfectly to the pet food sector;
FFPE is our all PE laminate which can be recycled with carrier bags at supermarkets and supplied as pouches, pre-made bags and film on a reel. It can be supplied with a PE zip to address resealability without compromising on recyclability and it can also be provided with a high barrier, running smoothly on packing lines with no need for capital investment and modifications.
FFP have also developed paper products that can recycled in the paper recycling stream. Our paper packaging can be cold-sealed running at high speeds and as it does not require the application of heat, it can present energy saving opportunities.
Retort pouches are also replacing more traditional canning methods as a lightweight solution to individual portions and are used to a large extent in wet pet foods. They can move more easily through the supply chain and the reduced weight and space savings can have a positive impact on the environment. FFP can supply retort pouches that we manufacture in-house at our Northamptonshire based facility.