FFP provided Dovecote with a PET/PET ovenable pouch that was printed using their high-quality Platinum Print. The pouch design was very dark with soft highlights creating an elegant and sophisticated appearance. There were a number of challenges to creating the look and feel that Dovecote required, primarily as they printed out of the CMYK set, so the background needed to be a very dense Black fading to soft Highlights in the images. FFP’s colour management team achieved the desired effect by running all 4 colours through the whole design to give a good density but keeping everything soft in the lighter areas.
The result was eye-catching packaging with stylish shelf appeal. This perfectly reflected the brands values and was rewarded at the 2020 EFIA Print Awards, one of the most prestigious award evenings in the flexo calendar and host to the brightest and best across the flexo packaging industry. The Dovecote Juicy Meat Company packaging took home an outstanding 4 awards, with the Large Beef Easy Cook Pouch going on to win the top prize of the event; the coveted ‘Best In Show’ award.
The pouches were manufactured on FFP’s own pouch machines in house at their Northamptonshire facility. Following recent investment in a second pouch line, FFP have the capacity and capability to offer customers a full range of pouches and bags including; Doy, K-Seal, V-Seal and two, three or four sided bags with a full spectrum of finishing options.