Moving to an automated process has made the packaging process faster, less labour intensive and ultimately far more efficient. This, along with the overall reduction in the volume of packaging required, means the new packs are far more economical to produce. Fitbakes now has the capability and capacity to produce larger volumes to meet consumer demand.
Fitbakes also identified an opportunity within the growing food-to-go market sector for a smaller ‘twin-pack’ product. The smaller pack format would be merchandised easily on-shelf and provide consumers with a guilt free snacking option that could be eaten on-the-go. The packaging that FFP had produced for the 4 pack, lent itself perfectly to the new project and was easily scaled down in size to accommodate the new ‘twin-pack’ offering. Branding across the ranges was paramount and FFP’s originations team were heavily involved in the project from the start, providing colour management solutions to maintain brand identity across the ranges.
Our strict Colour Management workflow system allows us to accurately predict and control colour through pre-press to the final print on press, ensuring brand consistency across the shelf.