FFP Packaging Solutions supported Gosh! Food with the launch of their exciting new trio of frozen vegan lines by providing a 100% recyclable packaging solution.
Gosh! Food have a strong reputation for producing healthy, natural, plant based foods that deliver on flavour and can boast a completely free from allergen ingredients list. The launch of their new trio: Mexican Style Mini Burgers, Tomato & Basil Croquettes and Original Falafel, marks the company’s first step into the frozen category.
Gosh! Food products always have huge shelf appeal with their eye-catching and vibrant packaging designs. With the launch of new products into a new category it was imperative that Gosh! Food maintained the brand loyalty of their existing customer base as well as appeal to new shoppers. Therefore the role of the packaging could not be underestimated in achieving a successful product launch.