FFP worked closely with Westmill Food’s branding, marketing and production teams to develop a pack that offered all of the features they were looking for and reflected the values that consumers had indicated influenced their decision making process. The substrate chosen was a PET laminated to EVOH PE to provide the high barrier required. A clear window was incorporated into the pouch to give the premium finish that Westmill Foods desired and to provide product visibility.
FFP is one of very few converters that can offer a complete in house solution from concept to production. With over 50 years of industry experience, great pride is taken in the ability to support brand owners throughout the entire process and ensure that their brand identity and integrity is maintained through colour management, flexographic printing and lamination capabilities.
FFP’s originations, and technical teams were heavily involved in the process, providing trials to find the right substrate to create the look and feel that Westmill Foods desired. The challenge set for FFP was to match through their flexographic printing process, a Lithographic wet proof that had been approved by Westmill branding as the target. Smart Colour separations were required to convert the lithographic proof into a flexo format that would be consistent across over 100 SKU’s. Once the colour reproduction had been achieved on a flexographic proof and approved they were ready to move to the next stage. The project then progressed to fully printed press trials including the various ‘matt finish’ options. With the support of FFP’s technical team the fully printed and laminated film was then thoroughly tested on Westmill’s new filling and pouch forming machine, to complete the project sign off.