FFP created a pack that performs just as well in the chilled aisle as it does through the frozen food chain. It is fully approved, and available in standard or high barrier version. The high barrier version is approved to withstand cooking temperatures of up to 225ºC for up to two hours. The pouches are suitable for dry or wet products, they can be left closed or opened during cooking.
In store, the HD flexo printed packs are attractive, with a vertical presentation to maximise branding opportunity and minimise shelf space usage. In the home the Estercook pouch is easy to handle, the consumer never needs to come into contact with the raw fish and, after cooking, takes up minimal space in the bin.
On-shelf impact is superb with full-face printing opportunities front and back, plus the option of matt polyester finishes to add interest and range tiering. Pouches are very scalable, suitable for hand fill to prove a concept through to multi-component automatic production. Customer convenience can be enhanced through the addition of tear nicks and carry handles.
There are three variants in the range, each portion of salmon, haddock or cod matched with a delicious butter or sauce that melts through the fish during cooking, leaving a succulent and tasty end product.
Best New Concept Award Winner: UK Packaging Awards
Judges praised the supply chain and green benefits of the pack, saying;
Helen Nickells, Head of Packaging Development at Young’s Sea Food Limited said;
“FFP showed tremendous innovation in their understanding of what we needed to best market our line of Cod and Haddock. The ovenable bag has been a success with Sainsbury’s, it boasts efficiency in transit and its design provides superb branding opportunities for our customers.”
Einar Olgeirsson, Packaging Development Manager at Young’s Sea Food Limited said;
“I was excited to help take FFP’s Estercook Doy pouch from concept to shelf in conjunction in with Sainsbury’s. The Doy pouch format is the ultimate packaging solution, offering dual cook options, upright presentation and single-piece packaging. Crucially, this piece of flexible packaging is ideal for sustainability, it drives down the weight of plastic considerably. FFP consistently provide great technical support during the development stages and delivered the printed Doy pouches on time, despite a tight critical path.”