gosh two packs with FFP recyclable packaging

FFP Packaging Solutions supported Gosh! Food with the launch of their exciting new range of plant based Snack Bites by providing a 100% recyclable packaging solution.

Gosh! Food have a strong reputation for producing healthy, free-from, plant based foods that deliver on flavour and can boast 100% natural ingredients. With healthy eating continuing to rank highly on consumers agendas, shoppers are looking for healthy, nutritious snacks to fill their cupboards and fridges and Gosh! Food have responded to this growing market demand with the launch of their Snack Bites.  Available in two mouth-watering flavours; Smokey BBQ Sweet Potato and Moroccan Spiced Veg, the new Snack Bites are all natural, plant-based bites which provide guilt-free vegan snacks that are also free from allergens.

Gosh! Food take their environmental responsibility extremely seriously and pride themselves on being kind to the planet. They therefore wanted to ensure that the packaging for this new product range matched their ethos and could be recycled in current waste streams. The look and feel of the packaging was also a key element in the launch of the new Snack Bites. It needed to be colourful and vibrant but also reflect the brands values and appeal to health conscious consumers looking for a delicious healthy snack.

FFP Packaging Solutions are an existing packaging supplier to Gosh! Food and have over 50 years of expertise in bringing branded products to life on-shelf and a reputation for developing innovative sustainable packaging solutions. It was a natural progression therefore that Gosh! Food asked FFP to assist them in developing a packaging solution that reflected their brand values, could be recycled and provide dynamic shelf appeal.

FFP have bought to market a number of sustainable flexible packaging developments in the past 12 months that can be recycled utilising current waste streams. Given the barrier requirements and packaging format, FFP suggested an all PE laminate called FFPE that can be recycled with carrier bags at larger supermarkets as classified by OPRL and can also be supplied with an EVOH barrier to maintain functionality and provide the shelf life that Gosh! Food required. The material also runs extremely well on existing packing lines without any need for costly modifications.

Will Topp, Marketing Manager at Gosh! Food commented “This was an extremely important product launch for Gosh! Food as we were not only bringing a new product to market but also entering a new category.  The snack food market is very competitive and our packaging had to be on point. We needed it to stand out on shelf, maintain our brand integrity and of course, be 100% recyclable”. He continues, “We have an excellent working relationship with FFP and have seen the market leading work they have done in sustainable packaging. We were therefore extremely confident that they could take our brief and produce a pack that would meet all of our requirements. They didn’t disappoint and not only does the packaging tick all of our boxes, it runs extremely well on our packing line”.

FFP is an award winning flexographic printer with an in-house colour management team who achieved outstanding print quality through a combination of market leading colour management techniques and state-of-the-art plate and imaging technology. The high quality print was also sandwiched between the laminate layers to maintain its integrity and avoid any scratching or rubbing. The result for Gosh! Food is vibrant packaging that offers dynamic shelf appeal and maintains their brand identity.