Changing Customer Perceptions
Although we know packaging helps with extending the life of food, it ultimately comes down to the consumer’s actions. Whether at home or displayed in shops, food not stored in optimal conditions can become discoloured, misshapen and less appealing. In addition to this, if the aesthetics of food packaging is dented, damaged or faulty, the food inside could be perceived as tainted and therefore not good for consumption.
Educating retailers and consumers play an essential role. Many brands have removed their ‘best before’ dates; building consumer confidence in a product’s packaging to help maintain product freshness until opened and consumed within the recommended number of days. Alongside this, is the wider awareness of recyclable packaging and how to recycle it, encouraging customers to do so and potentially influencing their future shopping choices.